Best email marketing software 2013

Email Marketing Software - Email Marketing Director

email marketing software email marketing director

Email Marketing Software - iContact’s main to goal is to incorporate sophisticated features into a simple, easy to use and affordable package. Although many programs attempt to achieve this balance, iContact does so incredibly well.

iContact is able to do this because of their great user interface, which allows new email marketers hit the ground running with basic features, but also makes it simple for the more experienced to access the features they need. Either way, iContact has created an awesome product, which is why over 50,000 customers currently use iContact.

iContact Top Features:

  • Free Trial
  • Easy-to-use interface
  • Over 300 professional templates
  • Affordable pricing
  • Great support materials

 

Email Marketing Software iContact makes it easy for new email marketers to get in the game quickly:

 

  • Inexpensive: just under $10/month to start!
  • Over 300 professionally designed email templates make your emails look professional
  • Schedule your messages to be distributed in the future to help save time
  • Their system automatically makes sure your emails won’t be flagged as SPAM, so your users will always get your emails.
  • Track what your subscribers do with your emails, so you know how well your newsletters are being received.
  • Event RSVP tracking
  • Distribute surveys easily

 

Professional email marketers also get everything they need to manage their bulk email lists:

 

  • Quickly segment your email list to customize which subscriber types get certain emails
  • Set-up autoresponders to help automate your email campaigns
  • iContact maintains a detailed history of subscriber actions to help you customize your campaigns
  • Design and upload your own email templates
  • Unlimited number of email lists

 

iContact Pricing
Email List Size Cost Per Month
250 $9.95
500 $14.00
1000 $19.00
2500 $29.00
5000 $47.00
10000 $74.00
15000 $109.00
25000 $149.00
35000 $239.00
50000 $379.00
75000 $529.00
100000 $699.00
Click here to enter iContact's Website

 

 

Email Marketing Software - Vertical Response

email marketing software vertical response

Email Marketing Software - Vertical Response has established itself as one of the leading email marketing providers through its very easy-to-use software, affordable pricing and top-notch customer support. In fact, Vertical Response has won numerous awards over the years, including a spot on the Inc. 5000 list of fasted growing companies one of the best places to work. It’s evident that Vertical Response cares about its employees and its product, and this attention to detail and value are easily seen while using the product.

Without a doubt, Vertical Response provides some of the best customer support of all of the email marketing companies. It’s easy to get a hold of them over the phone for help with their program, and an entire section of their website includes a truckload of support materials. Vertical Response provides very easy to understand, step-by-step videos on their website detailing how to do everything from setting up your email list to designing your email templates. They even provide frequent live webinars that you can join and ask questions in real time, and most of their webinars are archived in the support section of their website.

They mention on their website that one of their primary goals is to provide great customer support, and they certainly deliver on this promise. If you’re new to email marketing, then you will have no trouble getting up and running with Vertical Response.

 

Vertical Response Top Features:

  • Free Trial
  • Great email tracking options
  • Free image hosting
  • Professional email templates
  • Excellent customer support

 

Vertical Response Basic Features:

  • Easily create professional looking emails with their simple email creation wizard.
  • Over 75,000 stock images that you can use in your emails for free
  • Free image hosting so you can save money
  • Automatic unsubscription management
  • Top of the line authentication, so your emails don’t get caught in spam folders
  • Multiple payment options

 

Vertical Response Advanced Features:

  • Robust analytics and tracking features, so you know how your email marketing campaigns are performing
  • Return on investment reporting
  • List segmentation
  • Ability to completely design your own email templates from scratch
  • Survey creation, so you can gather customer data
  • Robust customer data security and protection

 

Vertical Response is not only incredibly affordable, it also does something that many other email companies don’t do:  they include multiple pricing options. Although the most popular option is to pay monthly, you also have the option to pay as you go, and they even have a special discount for non-profit organizations.

 

Vertical Response Pricing
Email List Size Cost Per Month
0-500 $10.00
501-2000 $28.00
2001 - 4000 $46.00
4001 - 8000 $72.00
8001 - 16,000 $120.00
16,001 - 25,000 $150.00
25,001 - 40,000 $240.00
Click here to enter Vertical Response's Website

 

Email Marketing Software - Constant Contact

email marketing software constant contact

Email Marketing Software - Constant Contact is a very well known email provider, and they seek to provide a product that has the best professional email templates and a slick interface to make setting up your email campaigns simple.

One of the standout features of Constant Contact is their above average customer support. Not only are they available by phone until 9pm EST, but their online help materials include everything from live webinars to videos and easy to understand how-to documentation. Basically, Constant Contact support is what really separates them from the rest of the email marketing companies.

 

Constant Contact Top Features:

  • Free Trial
  • Professional email templates
  • Amazing customer support
  • Multi-lingual templates
  • Image hosting

 

As mentioned earlier, the variety and quality of Constant Contact email templates is also a standout feature. They have templates for just about everything you could think of, including:

 

  • Email newsletters
  • Event templates
  • Seasonal templates
  • Templates by industry
  • Multi-lingual templates

 

Constant Contact Basic Features:

  • Step-by-step email wizard to help you customize their amazing templates
  • Drag & drop email creation, no need to mess around with code!
  • SPAM compliance checker, so you get in your subscriber’s email inbox
  • Image hosting so that you can boost the look of your emails
  • Tracking, so you know exactly what works and what doesn’t work for your campaigns

 

Constant Contact Advanced Features:

  • Email autoresponder for easy management of new subscribers
  • Schedule when emails can be sent
  • Include your own custom templates
  • Include surveys in the emails
  • Real time tracking
  • Un-subscription management

 

 

Constant Contact Pricing
Email List Size Cost Per Month
0-500 $15
501-2,500 $30
2,501-5,000 $50
5,001-10,000 $150
10,001-25,000 Call for pricing
Click here to enter Constant Contact's Website

 

Email Marketing Software - Benchmark-Email

email marketing software benchmark email

Email Marketing Software - Benchmark Email positions itself as a program for those who want lots of excellent newsletter/email marketing features, but don’t want to spend a lot to get them. In fact, plans start at under $10/month, but don’t think that because you don’t spend as much that you will be getting an inferior product, far from it!

Benchmark Email Top Features:

  • Free Trial
  • Great email tracking options
  • Affordable price
  • Simple interface
  • Drag-and-drop email editor

 

One of Benchmark Email’s strong points is the excellent tracking features it offers, even for those on the lower priced plans. Integration with Google Analytics is very easy, and all data can be easily exported for use in other programs such as Excel. But even better, those new to email marketing will find it easy to get the tracking information they need right through the user interface, which includes information on bounces, opens, click-throughs and un-subscriptions. Also, another great feature of Benchmark Email is that their analytics is real-time, so you can actually see how subscribers deal with your emails as it happens! Basically, all the information you will ever need to run your campaigns successfully is easily available to you.

Benchmark Email Basic Features:

  • Schedule your email messages for easy campaign management
  • Visual graphs for email tracking information so you can digest data easier
  • Store unlimited number of contact lists
  • Easy drag-and-drop email editor
  • Sign-up forms for your website
  • Ability to send surveys to your subscribers
  • Easy-to-use interface

 

Benchmark Email Advanced Features:

  • Personalize your email messages, so you can have a custom design
  • 500kb of image hosting to store commonly used images
  • Import contacts or subscribers from any database
  • List segmentation, so you can customize emails according to subscriber type
  • Resend archived emails without having to retype them

 

Benchmark Email Pricing
Email List Size Cost Per Month
600 $9.95
1,000 $12.95
2,500 $19.95
3,500 $25.00
5,000 $35.00
10,000 $60.00
25,000 $112.00
50,000 $200.00
100,000 $375.00
Click here to enter Benchmark Email's Website